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Inside Tower 28's New Sketch Comedy Series

Last week, Tower 28 launched its first original sketch comedy series, 'The Blush Lives of Sensitive Girls,' on social media.
The series showcases the unique selling points of Tower 28's new GetSet Blush in a humorous manner across three episodes.
Written by Ruby Marker and directed by Olivia Sui, the series brings a fresh and creative angle to marketing skincare products.
Tower 28 took a risk by deviating from traditional social media marketing strategies and focusing on high-effort, high-concept content.
The decision to collaborate with a TV writer and influencer-actress-comedian added a unique touch to the series.
The marketing director, Alex Kalatzis, shared insights on the series' conception, production, and social media engagement strategy.
The series was shot wide but designed to fit social media-friendly vertical compositions, maintaining a two-minute duration for optimal viewer engagement.
Tower 28 embraced the challenge of launching an original sketch series to promote their new blush products, aiming to engage their audience in a more creative way.
Although the videos are currently only used on organic social media, there is potential for future expansion into other platforms.
The positive audience response and engagement with the sketch videos may prompt Tower 28 to explore more serialized content in the future.

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Medium

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Quick Tech Trends — Vibe Coding: A New Way to Build with AI

Vibe coding is a new trend in which users can describe a project in plain language and generate working code using AI-powered tools.
This approach allows users to focus on their ideas instead of worrying about syntax and structure.
Vibe coding enables faster development times, making coding more accessible for product managers, students, and experienced developers.
By 2025, it is estimated that 40% of software will be created using AI-powered tools, showcasing the growing impact of AI-driven development.

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Medium

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Being an Introvert in IT

Introverts in IT are excellent at focusing on tasks and delivering clear documentation.
They have strong communication skills and empathy, making them great technical writers.
Introvert traits can also be useful for product managers.
In the IT world, personality type does not define one's role or contributions within a team.

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Medium

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I Spent a Year Collecting Data, and All I Got Was This Lousy Pie Chart: Metric Design and…

Collecting data for business intelligence requires careful consideration to avoid gathering unnecessary information.
Start data collection by focusing on the end goal and the metrics needed for planned developments.
Avoid collecting data just for the sake of it and prioritize essential metrics like daily active users for initial tracking.
North Star metrics, such as revenue, retention, and customer acquisition, provide a high-level overview of business performance.
Underneath North Star metrics are input metrics that offer more detailed insights and are useful for A/B testing.
Developing a comprehensive set of metrics helps in tracking business success and identifying areas for improvement.
Having intentional data collection and a robust metric system allows for real-time insights and proactive interventions.
Continuing with metric design involves either diving deeper into existing metrics or expanding the range of metrics to track.
Choosing the right data features at the appropriate time is crucial for building a network of valuable metrics for business analysis.
Careful data collection and strategic selection of features lay the foundation for deriving meaningful insights and driving business decisions.

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Medium

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The Vapor Chamber Cooling Technology — Iphone 17 Pro

Apple is rumored to be incorporating vapor chamber cooling technology in the upcoming iPhone 17 Pro models.
This hardware-based solution aims to prevent overheating issues, particularly during high-performance applications and gaming.
The vapor chamber cooling system helps maintain device performance, extends battery life, and improves user experience.
Initially rumored to be exclusive to the Pro Max model, recent reports suggest that this technology will be implemented across the entire iPhone 17 series.

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Flywire Appoints Chief Payments Officer to Accelerate Product & Payment Innovation

Flywire Corporation has appointed Mohit Kansal as the Chief Payments Officer to accelerate product and payment innovation.
Kansal will focus on accelerating Flywire's payments strategy, driving technical alignment, and expanding the global payment network.
Flywire is implementing initiatives to enhance client services, increase localization efforts, and build new acceptance rails.
Recent achievements include optimizing local payment experiences, lowering payment processing costs, and expanding payment capabilities in India and China.

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Medium

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Root cause analysis on Google Play Recharge Codes

Only 5% of FamPay's Monthly Transacting Users (MTU) were purchasing Google Play Recharge Codes (GPRC)
Problem statement: Why are only 5% MTU purchasing GPRC?
GPRC buyers primarily redeemed them for in-app purchases in games like BGMI and Free Fire
Spikes in purchase value and volume were positively correlated with in-game events and special offers

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Medium

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Learning by Doing, the Stuff of Amateurs

Creating new products involves trial and error, and the fail-fast startup culture has made the process more efficient.
There is a need for a more intelligent approach to learning to yield better and faster results in business.
Gathering feedback directly from customers through 1-1 interactions is essential, rather than relying on focus groups.
Listening more and talking less while observing customer behavior and needs is crucial for product development.
Prototyping and acting out scenarios with customers can help validate ideas in the early stages of development.
Continuous iteration and expansion of products while understanding customer value and needs is key to success.
Competitor intelligence should be a priority to understand market dynamics and potential pitfalls.
Customer opinions on value may not always align with the actual value provided, emphasizing the importance of understanding user expectations.
Observing the outcomes expected by users, reporting needs, day-to-day problems, and areas of no concern can provide insights into customer value perception.
Customers often will not commit until payment is made, highlighting the importance of turning promises into tangible results.

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The shift towards using AI in your daily work

AI has become an integral part of daily life, leading to varied reactions from people.
Understanding tech adoption waves of the past is crucial before delving into AI for daily work.
The emergence of ChatGPT and AI tools has revolutionized traditional search methods.
AI adoption has paved the way for more advanced computing, machine learning, and robotics.
The future holds faster computing driven by quantum processors and a blend of AI, robotics, and quantum technology.
Organizations are contemplating the ethics of AI tool usage in day-to-day operations.
Efficiency gains from AI usage in administrative tasks can lead to better outcomes at work.
The need for disclosure when using AI tools for tasks like research, report generation, and brainstorming is being debated.
Understanding when to disclose AI use is important to maintain transparency and authenticity in work.
Adapting to the evolving landscape of AI in the workplace requires understanding company policies and team norms.

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Medium

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A/B Testing in Fashion E-Commerce: How We Personalized Shopping Experiences with AI

A/B testing framework used to personalize shopping experiences in fashion e-commerce.
Segmented shoppers into four personas based on purchase history and behavior.
Implemented personalized product recommendations, homepage customization, and dynamic pricing.
Significant improvements in key metrics and customer loyalty through personalization.

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Leader Spotlight: Optimizing conversions and loyalty in beauty brands, with Victoria Katsarou

Victoria Katsarou, Vice President, eCommerce at M.A.C North America, shares strategies for optimizing conversions and loyalty in beauty brands.
She emphasizes the importance of mobile-friendly experiences, smooth checkout processes, and clear product information.
Unique considerations for beauty websites include color matching tools, instructional how-to content, and highlighting product ingredients.
Prioritizing mobile UX, optimizing content placement, and ensuring fast loading times are crucial for a seamless user experience.
A successful UX update at M.A.C involved simplifying offers and promotions, leading to increased conversion rates.
Balancing aesthetics with performance optimization is key for an effective ecommerce website.
To reduce cart abandonment, Victoria recommends simplifying checkout processes, ensuring promo codes work, and offering various payment methods.
Revamping loyalty programs by introducing new features like points for dollars and a rolling expiration date can enhance customer engagement.
Key ingredients for creating viral beauty products include product uniqueness, influencer collaborations, and effective inventory management.
Brands can capitalize on product virality by collaborating with the right influencers, managing inventory effectively, and strategically positioning viral products on their websites.

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Medium

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Agile Meets Design Thinking: Blending Frameworks for Innovation

Agile is a methodology that promotes flexibility, collaboration, and iterative development, widely used in software development and beyond.
Design Thinking is a problem-solving approach that focuses on empathy, ideation, and prototyping to create innovative solutions.
Agile and Design Thinking can be blended to build the right product through user-driven and efficient innovation.
By integrating Design Thinking with Agile, organizations can bridge the gap between creativity and execution, creating user-focused solutions.

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Medium

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The Grand Pivot — YouTube: From Dating Platform to Video Empire

YouTube was initially envisioned as a dating platform by its founders, former PayPal employees, who shifted its focus to general video sharing within days of launch.
The pivot from dating to general video sharing was driven by the lack of user engagement with the original concept, showcasing the founders' agility and willingness to pivot swiftly.
The decision to pivot to open video sharing was made to leverage the core technology of easy video uploading and sharing, marking the beginning of YouTube's success.
YouTube's pivot aligned with technological trends like increasing broadband adoption, proliferation of digital cameras, and maturation of Flash video technology.
The founders' lean startup approach, quick decision-making, and iterative product development played a key role in YouTube's rapid growth and success.
YouTube leveraged unconventional approaches like cloud hosting to manage infrastructure costs and support its growing user base efficiently.
Following the pivot, YouTube's growth was explosive, reaching milestones like hosting 25 million videos and generating 20,000 uploads daily within a year.
YouTube's pivot offers lessons on listening to market feedback, identifying core technology value, aligning with market trends, jumpstarting network effects, and maintaining organizational adaptability.
The platform democratized video distribution, enabling a shift in media consumption and creation while transforming into one of the most visited websites globally post-acquisition by Google.
YouTube's successful pivot from a dating site to a video empire underscores the importance of recognizing broader opportunities, adapting to market dynamics, and executing new directions decisively.

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Medium

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I am starting my third Master's program, this time an MA in Product Management.

Decided to start an MA in Product Management as a third Master's program.
Realized the value of leadership skills after presenting implementations to Sales and Marketing teams.
Highlights the usefulness of IU's study platform, Synthea, an AI-powered coach.
Appreciates the live support and networking opportunities provided by IU.

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Medium

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Blinkit: Revolutionizing Hyperlocal Delivery — A Product Teardown

Blinkit is revolutionizing hyperlocal delivery by significantly reducing delivery times and operational costs.
Their model promises a 10-minute turnaround time, resonating with urban consumers.
Key product features include hyperlocal dark stores, real-time inventory management, AI-driven route optimization, predictive demand analytics, and one-tap reordering with smart recommendations.
Blinkit's quick commerce model is a powerful case study in transforming urban retail through technology.

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