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The Social Lottery: How “Rewards of the Tribe” Keep You Glued

Nir Eyal's Hooked model emphasizes the power of the 'Variable Reward' phase, where unpredictability triggers our brains' craving for rewards.
Variable rewards, such as those found in social media interactions, activate dopamine pathways by offering uncertain doses of social reinforcement.
The element of surprise in 'Rewards of the Tribe' on social media apps, like getting likes or comments, creates anticipation and keeps users engaged.
Understanding and implementing 'Rewards of the Tribe' can significantly impact product design and user engagement in the digital realm.

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Medium

392

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The Principles of Creating Product Value: A Designer’s Perspective from Inside the Team

The article draws parallels between the legendary sci-fi saga, Legend of the Galactic Heroes, and the dynamics within modern organizations, comparing the Galactic Empire to a startup and the Free Planets Alliance to a large enterprise.
The article highlights the character of Yang Wen-li, a reluctant soldier in the Free Planets Alliance, who becomes a commander known for his strategic brilliance despite his dislike for war and the military.
The author reflects on dysfunctional team dynamics in real-world scenarios, where good strategy is blocked by organizational logic, decision speed is reduced, and team morale suffers, drawing inspiration from characters like Yang Wen-li.
The author shares insights and principles learned from firsthand experiences in product teams, aiming to create a reference tool for designers, product managers, engineers, and others working in product teams, with a personal goal of turning it into a book in the future.

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Medium

159

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From Drop-offs to Daily Use: Cracking UPI Growth with Super.Money

Super.Money, the 6th largest UPI app in India, targets mass adoption with a focus on awareness, ecosystem integration, and social aspects.
Key KPIs include targeting an audience size of 300–400 million and catering to different user personas like local shoppers, smart savers, and lazy bachelors.
The app faces challenges in user retention and sentiment analysis revealed negative emotions among iOS users.
Proposed solutions include phased releases focusing on core UX improvements, gamification, and group payments to drive adoption, habit formation, and loyalty.

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Medium

409

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From Product to Prompts

Prompts are not just questions but problem statements that can lead to clear, actionable, and valuable outputs.
Using AI models like Gemini and GPT-4o can help in experimenting with non-text inputs that can be beneficial in collaboration with Design and CX teams.
AI is meant to amplify the work of curious, creative, and experimental product managers rather than replace them.
The article emphasizes on embracing AI tools like GenAI to enhance workflows and encourages individuals in various roles to explore its benefits.

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Lenny's Newsletter

192

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Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Naming expert David Placek shares insights on creating billion-dollar brand names like Azure, Vercel.
Lexicon Branding, founded by Placek, crafted names for Sonos, Windsurf, Blackberry, Impossible Burger.
Process insights include the importance of uncomfortable names, polarization, and psychological impact of letters.
Creating a compelling name leads to compounding leverage, lasting mental equity, and asymmetric advantage.

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Medium

313

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Legacy Code and AI: Why Caution Is Key Before Integrating AI

Integrating AI without assessing its true benefits can lead to unreliability and inefficiency.
Adding AI to legacy systems poses challenges such as outdated infrastructure and security vulnerabilities.
Consider organizational knowledge, legal implications, and technical debt before integrating AI with legacy code.
AI can be more beneficial as a tool for knowledge management rather than just code rewriting.

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UX Design

245

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RAAEE: The ultimate tracking framework for your product features

The RAAEE framework transforms how we analyze feature performance beyond just clicks.
It focuses on reach, attractiveness, adoption, effectiveness, and engagement to drive impact.
Each metric reveals crucial insights into feature visibility, user interaction, adoption rates, and value delivery.
Implementing RAAEE ensures a deeper understanding of product usage and drives impactful design decisions.

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14 Likes

Medium

146

Feature Kill Decisions: When Data Says ‘Let It Die

Sometimes, companies hang on to outdated features, referred to as 'Zombie Features,' despite their lack of use.
Making data-driven decisions can help identify these zombie features and prompt their removal without negative consequences.
Steps to retire a zombie feature include hosting a feature retirement party, humorously informing stakeholders, and replacing it with a subtle nod in future releases.
The article emphasizes the importance of letting go of features that do not provide value or align with the product's goals.

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8 Likes

Medium

241

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What to do if your ad results suddenly decrease? – Some practical solutions at a glance

Changing creative content like images, videos, or text can combat reduced ad interest and monotony.
Review and update your offer or message to ensure they are still relevant and appealing to users.
Verify if tracking mechanisms like pixels and events are functioning correctly to address potential technical issues.
Conduct A/B tests with different content, copy, and target audiences to determine the best-performing elements and optimize your strategy.

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14 Likes

Medium

327

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Why Every PM Should Understand Product Marketing

Understanding product marketing principles empowers product managers to make better decisions by validating if features should be built rather than just if they can be built.
Aligning the roles of Product Managers (PMs) and Product Marketing Managers (PMMs) leads to successful Go-To-Market (GTM) outcomes and product growth.
Product Marketing Managers provide deep insights into customer segments and market trends, helping PMs in feature validation and successful product launches.
Collaboration between PMs and PMMs is crucial for defining product positioning, coordinating product launches, and gathering feedback for product roadmap improvements.

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Medium

202

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The Art and Science of Product Management: Why Great Products Need Both

Product management is debated as being either an art or a science, but the best products require a blend of both.
Companies like Tesla emphasize data-driven approaches, with over-the-air updates and continuous data analysis in their operations.
Science in product management involves A/B testing, data optimization, and constant measurement for improvement.
Art in product management focuses on creating emotional connections with users through creative messaging and cultural understanding.

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12 Likes

Medium

207

Unlocking the Power of Voice: How VocalLabs.ai Is Shaping the Future of Customer Intelligence

VocalLabs.ai is a voice-based analytics platform that helps businesses extract rich insights from spoken interactions, offering a competitive edge in understanding customer data.
The platform uses AI-powered voice analytics with NLP and emotional intelligence algorithms to interpret voice data, providing a more human understanding of customers by capturing intent, sentiment, and trends from spoken words.
Voice data is emphasized as a crucial element for bridging the empathy gap between data and human experience, with VocalLabs.ai offering real-time sentiment & emotion analysis, intent recognition & call categorization, and custom dashboards & integrations to drive smarter decisions based on customer interactions.
While VocalLabs.ai differs from transcription tools by focusing on voice depth, emotion, context, and patterns over time, it serves as a valuable tool for businesses aiming to create real connections and extract actionable insights from customer conversations.

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Medium

211

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From Confused to Confident: How I Built My Career Without Following the Rules

The individual felt disoriented being around people in traditional career paths and never wanted to do something they didn't care about just for a paycheck.
They started small by taking photos of various subjects, editing them late at night, and posting their work online without any expectations, eventually gaining recognition.
Despite not being the best or having a well-developed portfolio or formal training, their consistency and commitment to growth led to opportunities and small gigs in their photography career.
Through continuous learning and perseverance, the individual transitioned from a state of confusion to confidence in building a successful career outside the conventional rules.

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Medium

207

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Beyond Chatbots: How VocalLabs.ai Is Changing the Way We Listen to Customers

VocalLabs.ai is a voice-based AI platform that aims to improve customer-business interactions by providing natural and meaningful conversations.
The platform uses smart voice agents that can make or answer calls, hold natural conversations, and provide insights afterwards, helping businesses understand customers' emotions and needs.
VocalLabs.ai focuses on the emotional layer of communication, capturing tone, pauses, and stress in a customer's voice to offer valuable insights beyond just the words spoken.
The platform allows customization for specific business needs, such as real estate or healthcare, and emphasizes creating better, more personal interactions rather than robotic responses.

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Medium

163

Struggling to Grow Your Business? A Virtual Team Could Be Your Lifeline

Wishup offers pre-vetted virtual professionals to assist small business owners with tasks like emails, bookkeeping, and software development, saving time and increasing productivity.
The service helps avoid burnout, prevent financial errors, and address tech delays often faced by businesses operating without additional support.
Wishup provides a 7-day risk-free trial, top-tier professionals who require no training, and affordable scaling options with payment based on needs without full-time salaries.
The convenience of having skilled help with daily business operations allows entrepreneurs to focus on strategy, sales, and innovation, ultimately improving business growth and success.

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