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Product Discovery: How a ‘Save for Later’ Feature Can Boost E-Commerce Conversions and User…

Users often struggle to find products they viewed earlier on e-commerce platforms, leading to frustration and missed revenue.
55% of users abandon carts because they are just browsing and not ready to buy, indicating the need for an easy way to save or track products.
E-commerce platforms report that only 30-40% of users return within a week of their first visit, resulting in lost opportunities for sales.
Introducing a 'Save for Later' feature can empower users, increase return visits, and boost conversions on e-commerce platforms.

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220

Unleash Your Potential: 10 Transformative Habits for a Thriving Life

Taking time for introspection through journaling or meditation helps in personal growth and mindfulness.
Having a growth mindset, viewing challenges as opportunities, boosts resilience and fosters creativity.
Prioritizing physical health through exercise, balanced diet, and sleep provides the energy needed to pursue goals.
Building deep, authentic relationships and surrounding yourself with positive people creates a supportive network.

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How We Connect With Products

Designing for engagement is the fundamental driver behind Emotional Design.
Emotional design focuses on creating products that evoke positive feelings and build connections with users.
The best designs succeed on all three levels: Visceral Design, Behavioral Design, and Reflective Design.
Industrial designers like Henry Dreyfuss and Norman Geddes started designing products that were more than utility.
People weren’t all wealthy enough to hire other people to do their chores, so appliances became a status symbol.
With the rise of digital interfaces, designers turned to skeuomorphism — a style that mimicked real-world textures and objects to make technology feel familiar.
Today’s emotional design combines a lot of different approaches depending on context and user sentiment.
Designers must balance creating engaging experiences with avoiding manipulation or addiction.
Regardless of the technology, design is an innately human endeavour.
Design for Humans, Not Just Users: Understand the emotions your design evokes and aim to create meaningful connections.

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CASE STUDY: CONDUCTING A MARKET RESEARCH ON INDOMIE INSTANT NOODLES

Indomie is a brand of Instant noodle produced by an Indonesian company Indofood Sukses Marmur Tbk, better known as Indofood.
Indomie Instant noodles offer quick meal solutions for busy lifestyles, appealing to urban consumers and working professionals.
Manufacturers have introduced diverse flavors tailored to local tastes, enhancing consumer acceptance.
The competition doesn’t enjoy such luxury as they need to source these complements from outside vendors which adds more cost.
Indomie is a multinational brand, and it’s produced or distributed in several countries and continents.
The strategic implication is that other brands find it difficult to gain market entrance and acceptance because the name noodle is synonymous with Indomie.
Indomie has established a robust distribution strategy that ensures product availability in both urban and rural areas, making it accessible to a wide consumer base.
Increased competition from local brands offering lower-priced alternatives threatens Indomie’s market share.
Inflation and rising production costs due to fuel subsidy removal and currency devaluation have led to frequent price increases, which may alienate cost-sensitive consumers.
Indomie engages in market activations and sponsorships of educational programs for children, enhancing brand visibility and loyalty.

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170

All Tools are Processes : An Alignment of Processes & Practices.

A tool is not just a piece of software or checklist, it encapsulates a structured process.
Viewing tools as processes leads to intentional tool selection and long-term process adaptability.
Aligning tools with processes involves starting with the process, training for processes, customizing tools, and iterating.
Top-tier tools succeed because they embed industry-standard processes.

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The Digital Product Apothecary Diaries: The Elixir of Generative AI

Gen AI is a catalyst for innovation, not just a tech gimmick.
It acts as an accelerant, transforming processes and unlocking ideas.
Generative AI is a powerful ally in the digital product realm.
After eight months of use, the author shares their positive impressions.

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How Customer Insights Shaped the Development of Keka’s 1:1 Meetings Tool

Regular 1:1 conversations between managers and employees are crucial for effective communication and performance management.
Keka developed the 1:1 Meetings tool to address the challenges faced by customers in managing these meetings.
Customer insights led to the development of features like meeting tracking, integrated scheduling, customizable templates, and reporting tools.
Keka is committed to continuously improving the tool based on customer feedback, with plans to incorporate AI-driven transcription and intelligent scheduling.

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Medium

210

Demystifying Data Products and Data Product Management: A Complete Guide

A data product is a solution or system built to generate, analyze, or deliver insights from data.
Data products can be external-facing or internal-facing.
Data Product Managers bridge the gap between data teams and stakeholders, ensuring impactful data products.
Data Product Management combines technical understanding, strategic thinking, and product management skills.

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Medium

340

#2 Dealing with Versatile Product Managers

A versatile product manager should understand the reasons behind their utilization, assignments, and achievements.
Understanding the reasons behind being chosen or maintained in a team helps validate skills and provides opportunities for improvement.
Having a clear reason for moving to another company or industry showcases versatility and value to the recruiter.
Achievements are crucial in proving the benefits of being versatile and making moves more valuable.

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Empowering Teams and Strategies for Digital Transformation

Digital transformation often involves multiple departments working toward shared goals.
Misaligned objectives or disconnected workflows can hinder progress and increase inefficiencies.
Empowered teams that communicate effectively and collaborate seamlessly are more likely to achieve transformation success.
PlatformNEX is a centralized infrastructure that fosters collaboration and alignment among teams, accelerating digital transformation.

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Medium

269

PRODUCT LIFECYCLE: IS IT IMPORTANT?

Product Life Cycle (PLC) describes the stages of a product’s life, including its inception, development, introduction to the market, growth, and eventual decline or discontinuation.
The 4 stages of the Product Life Cycle are: Introduction, Growth, Maturity, and Decline.
Introduction stage: It is the beginning of the product's journey in the market, where awareness is created.
Growth stage: The product experiences increased market acceptance and sales, gaining popularity.
Maturity stage: The product reaches a stable position with consistent sales and widespread acceptance.
Decline stage: Sales and market demand start to decline, with shifting consumer tastes and introduction of newer technologies.
Understanding and strategically managing the product lifecycle is crucial for businesses to ensure success.

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286

Amazon Best Seller Badge – Everything you Need To Know

Amazon bestseller badge is a recognition given to top sellers on Amazon.
The badge helps customers make informed purchase decisions based on product sales.
Originally, only one seller per category had the badge, but now there are 100 bestsellers per category.
Having the badge can result in higher visibility for your products on Amazon.

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Medium

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Your Brain’s Shortcut to Drama

The Availability Heuristic is a sneaky brain bias that affects how users perceive products.
A single negative experience can permanently shape their opinion, overshadowing subsequent positive experiences.
To overcome this bias, it's important to actively design how users remember the product.
Fixing issues promptly and leaving users with positive experiences helps create a lasting impression.

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Medium

Bridging the Gap: Why Product Managers Must Think at an Impact Level

Product Managers must think at an impact level to align product strategy with business goals.
Considering the broader impact enables informed decision making and improved communication with stakeholders.
Failure to think at an impact level may lead to disconnect with stakeholders and inefficient use of resources.
Elevating perspective to impact level ensures efforts contribute to company's success and fosters stakeholder trust.

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Medium

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From Idea to Release: The Product Owner’s Role in Feature Development at Exante

The product owner plays a crucial role in the development of a feature/product.
Inefficient communication among team members is often the root of the problem when it comes to delays in feature development.
At Exante, a separate team of product owners is formed to coordinate shared features across projects.
The process for developing a feature/product at Exante is the same regardless of size or complexity.
The discovery phase involves analyzing global factors, assessing business value, estimating costs, and conducting market research.
The full discovery stage involves developing a design and determining the feasibility of implementation.
The product owner engages developers early on and includes all relevant documentation in the initiative for planning.
The development planning process includes creating epics and breaking down tasks based on resources and workload.
The product owner plays a role in ensuring quality control at each stage of the development process.
Gathering feedback and addressing issues from newly released features is the next focus for product owners after a feature release.

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