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How to become a digital marketer in 2025

1. Learn key skills: Data analysis and interpretation, content creation, social media marketing, SEO and PPC, email marketing.
2. Stay up-to-date with industry trends: Follow industry leaders and blogs, attend webinars and conferences, participate in online communities.
3. Gain practical experience: Build a personal website or blog, create and manage social media accounts, offer freelance services, participate in internships or volunteer work.
4. Pursue certifications and education: Google Analytics Certification, HubSpot Inbound Marketing Certification, Facebook Blueprint Certification, consider a degree in digital marketing or a related field.

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ALIGNing Product and Engineering: A Framework for Building Developer-First APIs

The misalignment between product and engineering in API development often leads to difficult-to-use APIs with low adoption.
Product managers need to engage deeply in API usability testing to gather feedback, refine documentation, and improve integration experience for developers.
APIs require close collaboration between product and engineering to balance system efficiency with developer experience in areas like event-driven architecture and payload structure.
The ALIGN framework emphasizes the importance of product managers testing the integration process, bridging the gap between product and engineering, and prioritizing intuitive design and clear documentation in API development.

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Can baking help you become a good product manager?

Decoding the perfect chocolate chip cookie involves multiple trials and iterations with different ingredients and baking techniques.
The process of decoding the perfect cookie is similar to the experience of being a product manager.
Product management involves continuous iterations, market research, analytics, A/B testing, and customer feedback for product improvement.
Understanding the nuances of being a customer and a baker can contribute to a better understanding of product management.

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Medium

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Eliciting intent through design patterns

Design patterns can offer a competitive advantage for consumer shopping apps.
Some shopping apps focus on organizing items effectively, while others aim to provide a particular experience.
A design pattern based on introducing an element of discovery can enhance user experience.
Using design patterns allows apps to cater to users who know what they want and those who don't.

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Medium

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Why Hiring More Developers is the Biggest Mistake for Team’s Performance. Do This Instead.

Hiring more developers to improve team performance is a common mistake in the software industry.
Adding more developers to a low-performance project can make the situation worse.
Excessive working hours and unproductive environment led to the decision of hiring more developers.
Understanding team dynamics and avoiding blind hiring is crucial for effective project management.

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The Beautiful Mess

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TBM 347: "Why Don't Our Leaders Care About How We Work?"

The predominant belief divides people into two camps: process camp and high accountability, integrity, and agency camp, making it difficult to discuss thoughtful operating system design.
Designing an operating system is a skill that some highly qualified individuals may lack, despite their other valuable contributions to an organization.
Leadership meetings rarely involve in-depth discussions on ways of working, behaviors, and system design, unless a founder or executive who cares is present.
Company founders play a significant role in shaping the operating system, and their level of interest and competence in organizational design can impact the company's success.
Being a great front-line manager does not guarantee skill in designing operating systems for larger groups, leading to challenges when scaling efforts globally.
Many executives view processes as beneath them and prefer delegating such tasks to support functions, which can hinder effective operating system design.
Internal pushes to refine ways of working can face resistance from teams preferring more independent approaches, creating a debate between global vs. local methods.
Some organizational roles responsible for operating system design may lack the necessary experience in human behavior, organizational design, and long-term change management.
Advocating for change in operating system design may require starting with relatable stories and focusing on specific behaviors as a unifying discussion point.
Keeping inertia in mind and demonstrating tangible improvements can help overcome skepticism and encourage individuals to engage in enhancing the company's operating system.

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Medium

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Unlocking Product Management Growth Through Spirituality Principles

Maintaining awareness and presence can enhance product managers' performance in customer interviews, stakeholder conversations, and negotiations by fostering deeper connections and active listening skills.
Embracing company values and aligning with broader visions can lead to more impactful decision-making and product development for product managers.
Facilitating alignment across different teams and stakeholders is crucial for successful product management, requiring open communication, shared understanding, and collaborative efforts.
Prioritizing tasks, accepting limitations, and focusing on what truly matters can help product managers achieve clearer decision-making and maintain a healthier work-life balance.
Cultivating self-awareness and embracing growth mindset enables product managers to continuously improve their skills and proactively elevate their impact in various aspects of their role.
Letting go of attachment to outcomes, practicing gratitude for experiences, and learning from failures are essential for product managers to move forward with resilience and clarity.
Product management should focus on service and delivering value to customers, teams, and the business, emphasizing collaboration, empowerment, and fostering innovation.
A service-oriented approach in product management involves empowering teams, supporting stakeholders, and prioritizing value delivery over personal ambitions.
Integrating spiritual principles like mindfulness, connection, growth, and service can help product managers make better decisions, build impactful products, and maintain their well-being.
Applying mindfulness, clarity, compassion, and purpose while making data-driven decisions can help product managers navigate challenges and create meaningful products.

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Medium

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big brain breakdown 4 — linkedin: the corporate thirst trap or actually useful?

LinkedIn, launched in 2003, aimed to be the professional social network.
It now has over 1.15 billion users, serving as a mix of job postings and corporate content hub.
Despite its cringey aspects, LinkedIn remains widely used and has become an inescapable platform for professionals.
It is both useful and annoying for professionals.

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Medium

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GenAI vs. Your Brain: Who Wins in 5 Years?

Outsourcing critical thinking to AI can lead to the loss of the ability to engage with ideas and think critically.
A study found that as people rely more on AI, they delegate more tasks to the tool and challenge it less often.
A false sense of security can lead to overlooking mistakes and oversights in AI-generated output.
Over-reliance on AI weakens the thinking muscle and may not adequately prepare individuals for high-stakes decision-making.

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Medium

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Bridging Digital Gaps: Designing to Empower Bharat’s Farmers

Designing Ninja Kisan, an agri-platform for Bharat's farmers, involved leveraging insights from primary and secondary research to align with user behavior on popular apps like Facebook, YouTube, and WhatsApp.
Implementing a 'Ask a Question' banner prominently on the home screen increased user engagement significantly, addressing the need for easier access to support.
Enhancing language accessibility with a dedicated language card on the home screen improved user engagement with the language feature notably.
Simplifying the design layout by replacing individual cards with dividers improved content visibility and increased scroll depth on smaller screen devices.
Users' preference for voice input over typing led to the platform's potential enhancements in audio capabilities for a more inclusive user experience.
Introducing features like 'Follow,' displaying demographic information upfront, activity segmentation, and highlighting crops grown aims to boost engagement and foster community interaction on the platform.
Balancing familiarity, usability, and cultural context was key in enhancing engagement and usability for Bharat users, emphasizing the importance of real-world insights in design decisions.
Building for Bharat involves understanding user preferences and behaviors to create meaningful impact in underserved communities, reflecting the significance of user-centric design approaches.

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Medium

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Master storytelling from this children’s story

An easy framework for effective storytelling involves setting the context, defining the problem, showing the consequences, and defining the solution with impact.
Setting the context ensures everyone starts from the same understanding.
Defining the problem clearly and focusing on the core issue enhances credibility and trust.
Highlighting the consequences of the problem motivates the audience and makes the solution more compelling.

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Medium

168

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Beyond the Binary: Rethinking Software Development Methodologies in Today’s Complex World

The article challenges traditional project management methodologies and advocates for pragmatic, adaptable approaches in software development.
It critiques the limitations of Waterfall methodology, citing high rates of project abandonment and scope changes due to its rigid structure.
Dr. Sarah Mitchell highlights the dangers of pursuing certainty in complex domains like software development, emphasizing the need for adaptive frameworks.
Critics of Agile methodologies point out excessive meetings, but James Chen underscores the importance of meaningful interactions over ceremonial adherence.
Research indicates that effective Agile practices lead to less time spent in unproductive meetings compared to traditional methods.
Successful organizations adopt hybrid approaches tailored to specific project needs, outperforming pure Agile or Waterfall implementations.
Dr. Michael Thompson emphasizes the importance of context in methodology selection, advocating for a nuanced, adaptive approach.
Progressive organizations prioritize team empowerment over rigid process adherence, seeing improved time-to-market and employee engagement.
Agile is portrayed as a mindset shift emphasizing customer collaboration, responsiveness to change, working software, and empowered teams solving complex problems.
Effective software teams prioritize continuous learning, practical experimentation, and customer-centricity to drive evolutionary improvement.

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Medium

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Unlocking the Vault

Security measures, like those in the legendary Götterdämmerung vault, often become more robust as the stakes increase, similar to everyday platforms stepping up security in critical scenarios.
Balancing security and usability remains a challenge, with the need for complex passwords potentially hindering user experience.
Emphasizing password length over complexity and improving backend security measures can enhance both security and usability.
One-time passwords (OTPs) offer a more user-friendly alternative to traditional passwords, though challenges like secure distribution need to be addressed.
Biometric logins provide enhanced security and convenience, but user literacy and awareness are crucial for effective implementation.
Multi-factor authentication (MFA) adds layers of security but requires consideration of user preferences for various authentication factors.
Single Sign-On (SSO) simplifies user access across multiple applications, reducing the need for multiple credentials.
Innovative concepts like a pair login system for dual authentication offer increased security and mutual oversight.
Educating users on safeguarding credentials and implementing regular security measures are essential for maintaining system security.

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Medium

407

The Power of an MVP: Why Startups Need to Test Early and Test Often

The MVP framework is essential for startups to test early and test often.
By focusing on core functionality, the MVP minimizes time-to-market and reduces costs.
Testing assumptions and validating product-market fit are key benefits of launching an MVP.
Building an MVP allows startups to iterate and evolve based on user-driven insights and data.

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Medium

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The Minimum Viable Knowledge to Responsibly Use AI. Case in Point: Vibe Coding

Vibe coding, a trend of relying on AI-generated code without deep understanding, can lead to functional but incorrect, unscalable, or insecure software.
It is crucial for those using AI-driven development to have a foundational understanding to avoid building a precarious foundation.
AI-generated code may work under simple conditions but fail in critical edge cases, risking the company's reputation and incurring high costs.
Decisions based solely on AI-generated outputs may lack strategic depth, potentially leading to incomplete or misleading information.
Challenges arise when AI-generated code fails and developers lack the understanding to debug it effectively, emphasizing the need for clear version control.
AI-generated codebases can become fragmented and inconsistent over time, posing challenges for scaling and maintaining the product.
Security risks like vulnerabilities, copyright infringement, biased algorithms, and legal compliance issues can arise from using AI-generated code without proper safeguards.
AI-driven tools in regulated industries face the additional risk of non-compliance with legal frameworks, potentially leading to fines and reputational damage.
In automated decision-making systems, AI can introduce unintended biases that may result in lawsuits, regulatory scrutiny, and reputational harm without proper human oversight.
Successful startups use AI strategically to enhance human capability, recognizing that AI is not a substitute for product thinking, security best practices, or sound engineering.

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