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Strategy News
Inkbotdesign
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Why Your Social Media Campaign Isn’t Getting Sales (Fix This First)
- Many social media campaigns fail due to a disconnect from the sales process and customer journey.
- A successful social media campaign framework involves defining measurable objectives, mapping content to the customer journey, and implementing platform-specific strategies.
- Proper tracking, optimization based on conversion data, and audience targeting are crucial components of a successful social media campaign.
- Content should be tailored for each stage of the customer journey, with a focus on conversion-driven content types.
- Effective social media campaigns balance organic and paid strategies, leveraging influencer collaborations and behavioural targeting for better results.
- Budget allocation, platform-specific strategies, content calendars, and audience targeting play key roles in maximizing ROI from social media campaigns.
- Successful social media campaigns require a strategic approach, clear objectives, and ongoing optimization based on performance data.
- The right tools, case studies, and FAQS provide insights into improving social media campaign effectiveness and generating sales.
- Consistency, quality content, and proper targeting are essential for social media campaigns that drive conversions.
- Building campaigns around customer needs and conversion metrics transforms social media from a cost center to a revenue engine.
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Pcgamer
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There's now a free 'shareware' version of horde-battling RTS Diplomacy is Not an Option
- Diplomacy is Not an Option, a base-building RTS game, left early access last year to a positive reception.
- Developer Door 407 has released a free shareware version of the game, which serves as a standalone demo with exclusive content.
- The shareware version features three hours of gameplay, including story missions and an endless mode, allowing players to try it out before purchasing.
- The game's main appeal lies in its thousands of physically-simulated enemies and strategic elements like troop positioning and defense tactics.
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Medium
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AI & Tech for Product Manager | Part 1
- Understanding technology is essential for product managers to enhance feasibility and viability of features or products.
- Technology forms the core of almost every product, and a solid grasp of it is crucial for success in product management.
- Product managers serve as the link between the business and development realms, requiring effective communication skills.
- A strong understanding of technology enables product managers to communicate effectively with both business and engineering teams, facilitating successful feature implementation.
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Pcgamer
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Stellaris' new Biogenesis expansion lets you be a sapient planet or home-grow your own cosmic leviathan
- Stellaris released the Biogenesis expansion as part of its ninth season of DLC, offering players the ability to bio-engineer their species, create fleets of living craft, and experience new story vignettes.
- The expansion introduces the Wilderness player start, where players begin the game as a sapient planet, focusing on evolving mega-flora and fauna using Biomass resource and launching terraforming spores to spread influence to other worlds.
- Additional player origins like Evolutionary Predators and Starlit Citadel provide options for bioengineering super-species or navigating story-focused origins, respectively.
- For those seeking chaos, a new Player Crisis scenario allows players to nurture their own galactic leviathan and unleash it upon the galaxy, adding a new level of gameplay at a price tag of $25 on Steam.
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HRKatha
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Malaysia Aviation Group delivers bonuses despite sharp profit drop
- Malaysia Aviation Group (MAG) delivers performance-based bonuses of up to 2.5 months’ salary to its 13,000 employees, down from last year's six-month bonus.
- The Group faced a financial downturn with an 18% drop in flight capacity in the final quarter, resulting in 6,388 cancelled flights affecting around one million passengers.
- Despite expecting a loss, the Group stayed profitable due to a RM426 million reversal of asset impairments from the COVID-19 period, with revenue slipping one percent to RM13.68 billion.
- Cash reserves fell to RM3 billion from RM4.3 billion, but MAG did not require additional funds from its main shareholder, having utilized RM1.3 billion of a RM3.6 billion support package.
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HRKatha
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Undervalued techie quits, client follows, costing company Rs 2.5 Crore
- A tech professional's quiet exit from his job at a mid-sized IT firm led to major consequences for his former employer.
- Despite handling critical accounts and receiving positive feedback, the employee felt undervalued due to lack of salary revision and dismissal of concerns by his manager.
- After receiving a better offer from a rival firm, the employee resigned, prompting the client he managed to terminate a Rs 2.5 crore annual contract with his former company and shift their business.
- This incident highlights the importance of recognizing and retaining talent in today's competitive corporate environment.
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Forbes
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Current Mortgage Refinance Rates: May 5, 2025 – Rates Don’t Budge
- 30-year fixed refinance mortgage rates held steady at 6.87% today.
- The average rate for a 15-year fixed refinance mortgage is 5.73%.
- For 20-year mortgage refinances, the average rate is 6.65%.
- The APR for a 30-year fixed-rate mortgage is 6.9%.
- The APR for a 20-year fixed refinance mortgage is 6.69%.
- The APR for a 15-year fixed mortgage stands at 5.78%.
- Refinancing rates for jumbo mortgages are slightly higher than standard rates.
- The process for refinancing a mortgage involves similar steps to getting a home purchase loan.
- Having a strong credit score and managing debt can help secure lower refinance rates.
- National average mortgage rates are expected to remain in the mid-to-high 6% range in 2025.
- Forecasting mortgage rates is influenced by economic indicators like inflation and unemployment rates.
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Forbes
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Today’s Top Money Market Account Rates For May 5, 2025 – Rates Hit 4.89%
- The highest money market rate as of today is 4.89%, significantly higher than the national average rate of 0.53%.
- Money market accounts function as interest-bearing deposit accounts similar to savings accounts, providing growth in interest over time.
- These accounts are secured by the Federal Deposit Insurance Corp. (FDIC) for banks and the National Credit Union Administration (NCUA) for credit unions up to $250,000 per depositor.
- When opening a money market account, consider the best yields on the market, minimum requirements, account fees, withdrawal limits, and other features to find the most suitable option.
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Forbes
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High-Yield Savings Account Rates Today: May 5, 2025 – Rates Are Steady
- Savings account rates have remained the same compared to one week ago, with the highest yield standing at 5.84% for a $2,500 minimum deposit account.
- Online banks and credit unions typically offer higher interest rates on savings accounts than traditional brick-and-mortar banks.
- The average annual percentage yield (APY) for a traditional savings account is currently 0.22%, while high-yield savings accounts offer much higher rates but may require certain conditions to be met.
- When choosing a savings account, consider factors like deposit requirements, interest rates, fees, and federal insurance protection to make an informed decision.
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Forbes
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Mortgage Rates Today: May 5, 2025 – Rates Remain Fairly Steady
- The average interest rate on a 30-year fixed mortgage is 6.78%, slightly lower than last week's 6.82%.
- For faster repayment, the average rate on a 15-year fixed mortgage is 5.74%, down 2.48% from the previous week.
- Homeowners considering refinancing to lock in a lower rate should compare existing rates with current market rates.
- Today's average 30-year fixed mortgage rate is 6.78%, with an APR of 6.81%.
- The APR on a 15-year fixed mortgage is 5.79%, down from 5.94% the previous week.
- Mortgage rates initially trended downward post-spring 2024 but surged in October 2024 despite Federal Reserve rate cuts.
- Experts do not anticipate a significant decrease in mortgage rates in the near future.
- Mortgage rates follow U.S. Treasury bond yields and are influenced by Federal Reserve decisions and global events.
- The Federal Reserve's monetary policy and economic conditions impact long-term mortgage rates.
- Prospective homebuyers can improve their chances of qualifying for competitive rates by maintaining a good credit score and lower DTI ratio.
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Forbes
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CD Rates Today: May 5, 2025
- CD rates as of May 5, 2025, offer up to 5.02% interest, varying by term length.
- CDs provide fixed interest rates for a set period, typically yielding more than high-yield savings accounts.
- Withdrawals from CDs before maturity can incur penalties, such as losing a year's worth of interest.
- Rates for three-month CDs average 1.3%, with the highest rate at 4.67%.
- Six-month CD rates are around 1.78% on average, with the best rate at 4.94%.
- The highest interest rate for a one-year CD is 5.02%, remaining stable compared to last week.
- For two-year CDs, rates go as high as 4.52%, with an average APY of 1.66%.
- Three-year CD rates peak at 4.27%, while five-year CD rates reach 4.26%.
- Jumbo CDs offer rates up to 4.94% for six-month terms, with a minimum deposit requirement usually around $100,000.
- Comparison shopping for CDs is crucial as rates differ among banks and institutions.
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Forbes
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Latest HELOC & Home Equity Loan Rates: May 5, 2025
- Home equity loans and home equity lines of credit (HELOCs) offer homeowners a way to access the value of their homes through different borrowing options.
- HELOCs come with variable rates and provide a revolving line of credit based on the home's value, while home equity loans offer a fixed rate and lump-sum borrowing up to 85% of the home's value.
- Different loan amounts, such as $100K, $250K, and $500K HELOCs, cater to various financial needs, with options for repayment terms ranging from 5 to 30 years depending on the borrower's requirements.
- Understanding home equity is crucial as it represents accumulated wealth. Borrowers can tap into home equity through loans like HELOCs and cash-out refinances, using their property as collateral for secure borrowing.
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HRKatha
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Magenta Mobility enrols delivery executives under e-Shram to strengthen social security
- Magenta Mobility has enrolled its delivery workforce under the government’s e-Shram portal to enhance their financial and social security.
- The e-Shram portal, launched by the Ministry of Labour and Employment, offers gig workers access to various government welfare schemes like health insurance and life cover.
- By registering on e-Shram, over 2,700 delivery executives of Magenta Mobility in India will be part of a formal identification system, enabling them to benefit from national welfare initiatives.
- This initiative reflects Magenta Mobility's commitment to creating a responsible and secure gig economy, focusing on both environmental sustainability and social equity for its workers.
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HRKatha
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SBI to recruit 18,000 employees in FY 2026
- State Bank of India (SBI) plans to recruit 18,000 new employees in FY 2026 to strengthen its workforce and support expanding operations nationwide.
- The recruitment will include positions for clerical staff, probationary officers, local based officers, and specialist officers, offering a significant opportunity for candidates seeking careers in the public banking sector.
- Around 13,500 to 14,000 vacancies will be allocated for clerical staff, 3,000 for probationary officers and local based officers, and 1,600 for specialist officers with domain expertise in various areas.
- Recruitment notification with eligibility criteria, application process, and timelines will be published on SBI's official website, aiming to boost employment and enhance service footprint across India.
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TronWeekly
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Strategy’s Bold Bitcoin Bet: Teases Another Purchase To Bolster Q1’s $15B in Gains
- Strategy's Bitcoin holdings have reached 553,555 BTC with $15 billion in unrealized gains, outpacing Q1's revenue projections.
- The company's Bitcoin purchases surpass daily mining output, contributing to scarcity and market attention.
- Strategy's Bitcoin strategy has piqued institutional interest, with CEO Michael Saylor hinting at additional large purchases to bolster their position.
- Through its aggressive Bitcoin acquisition, Strategy aims to solidify its role in the institutional Bitcoin investment market, managing a $21 billion equity offering for further acquisitions.
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