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Product Management News
Logrocket
2w
243
Image Credit: Logrocket
Leader Spotlight: Instilling a data-centric culture, with Alex Guernon
- Alex Guernon is a data-driven product management leader who shares insights on promoting a data-centric culture in tech organizations.
- Guernon emphasizes leading by example, including PMs in processes involving data, and effective measurement systems for reporting progress towards goals.
- Guernon also advocates a measurement system using quantitative and qualitative data to inform decisions in product development.
- She highlights the importance of gathering data and prioritization in product enhancement initiatives. She suggests using value by effort to stack-rank different product opportunities.
- Guernon encourages creating measurable goals for individual PMs that are critical to ensuring the team works on helpful things that align with organizational goals.
- She talks about the obstacles in promoting data-driven culture, including ambiguity and newer PMs or PMs navigating these environments for the first time.
- To make estimates when time is limited, Guernon suggests mapping out trade-offs in a list that includes possibilities, pros, cons, risks, and mitigations.
- In cases with limited data, she suggests testing different options through A/B testing to obtain insights and optimize decision-making.
- Ultimately, Guernon stresses the importance of a data-driven culture, which facilitates generating objective insights and reducing risk.
- It enables organizations, particularly tech companies, to deliver solutions that are continuously customer-centric and competitive.
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14 Likes
Medium
2w
174
Image Credit: Medium
People Listen To People
- Multiply has a feature called the quotation generator that allows contractors to create interior work quotations.
- Despite curiosity, only 6% of contractors were actually sharing a quotation.
- The problem seemed to be that users didn't understand how Multiply could change their lives.
- To address this, a video featuring a top user, Manoj, was added to the app's onboarding flow to provide inspiration and a personal touch.
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10 Likes
Medium
2w
226
Founder Mode Leadership: Context-Driven Management for Empowered Teams
- Leadership in startups often oscillates between two extremes: delegation and micromanagement.
- Founder Mode Leadership is a balanced approach that empowers teams while providing necessary direction.
- It emphasizes vision, ownership, and context-sharing to drive results.
- This style of leadership offers a powerful framework for modern teams to excel.
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13 Likes
Medium
2w
361
Image Credit: Medium
Lessons in Balancing Business Goals and User Experience: The Magic Eden AirDrop Case
- The Magic Eden AirDrop case highlights the challenge of balancing business goals and user experience in product design.
- The user flow required users to download and use a mobile app, which generated mixed responses among Web3 users.
- The decision to prioritize boosting mobile app downloads and user base over user satisfaction and preferences resulted in unhappy users.
- Product Managers should prioritize understanding and respecting audience nuances and finding solutions that align business goals with a seamless and user-friendly experience.
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21 Likes
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Medium
2w
108
Image Credit: Medium
The “Roller Coaster Tycoon to Product Manager” Pipeline
- Lessons learned from Roller Coaster Tycoon applied to product management
- Prioritize work that has the biggest impact on key business goals
- Start with constraints, get creative, and address users' most significant problems
- Balance between small wins and focusing on true priorities
- Mitigate risk, learn from mistakes, and focus on improvement
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6 Likes
Medium
2w
209
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Jobs to Be Done (JTBD) in Information Architecture for an Events Website (Part 2 of 2)
- When users are considering attending an event, they want to assess its value.
- They look for unique aspects of the event, logistics information, and attendee experiences.
- To attend, they need justification, logistical details, social proof, and emotional engagement.
- Clear navigation and a well-structured information hierarchy are crucial for a good user experience.
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12 Likes
UX Design
2w
34
Image Credit: UX Design
How MyFitnessPal became MyFitnessEnemy
- MyFitnessPal is the biggest health app in the world, with 250 million users across 120 countries.
- The app was launched in 2005 and received its first funding round in 2013 for $18 million.
- In 2015, Under Armour acquired MyFitnessPal for $475 million.
- Five years later, Under Armour sold the app for $345 million, $120 million less than it bought it for.
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2 Likes
Medium
2w
82
Tackling Fake Profiles: Redefining Trust and Engagement on Hinge
- Hinge is taking steps to tackle fake profiles and enhance user trust.
- The app is implementing manual verification and AI-driven solutions to identify suspicious behaviors.
- They are introducing verified icons and optional selfie checks to ensure authenticity.
- Hinge is also considering interactive features and premium subscription benefits to drive engagement.
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4 Likes
Medium
2w
39
Image Credit: Medium
Why stakeholders love delivery plans (and why you shouldn’t)
- Most of the time, when people talk about roadmaps, they're really talking about delivery plans.
- A roadmap provides your team with the flexibility to adapt and iterate as they uncover new insights, ensuring every decision aligns with the ultimate goal.
- A great roadmap prioritizes outcomes over outputs, drives real value for users and stakeholders alike, and aligns everyone around a shared vision.
- Delivery plans are like a house of cards. They crumble under the weight of scope changes, unforeseen delays, or new discoveries.
- Delivery plans often crumble under the weight of real-world complexities
- One way to avoid this trap - start by educating your team about the differences and how outcomes-driven thinking can drive real value.
- The more deeply you and your team understand the distinction between roadmaps and delivery plans, the more effectively you'll steer everyone toward real success.
- Focus on building a roadmap that inspires collaboration, fosters adaptability, and delivers true value. Your team, your stakeholders, and - most importantly - your users will thank you.
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2 Likes
Medium
2w
148
Growing your Medium Account And Getting More Visibility For Your Articles Requires
- 1. Optimize Medium's algorithm by including relevant and popular keywords in your niche to increase visibility.
- 2. Leverage Medium Publications by submitting your articles to popular Medium publications in your niche for more visibility.
- 3. Promote your articles on social media platforms like Twitter, LinkedIn, and Instagram where your target audience is active.
- 4. Engage with the Medium community by publishing and applauding other writers' posts, participating in discussions, and posting regularly to keep your audience engaged.
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8 Likes
Medium
2w
200
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Mastering User Research using the Mom Test
- The Mom Test principles can help you master user research and get real insights instead of fluffy feedback.
- People may lie to you if they think it’s what you want to hear, so you can't tell them what to build or what their problems are.
- Understand the difference between “I-will-pay-to-solve-that problems” and “that's-kind-of-annoying-but-I-can-deal-with-it problems”.
- Avoid compliment-creation by deflecting compliments and keeping conversations focused on gathering specific, concrete facts and commitments.
- Accidental approval-seeking triggers 'The Pathos Problem,' which leads to fluffy mistruths and extra compliments.
- Leaders who embrace negative feedback can leverage it as a tool for growth and excellence.
- Don't waste time on unimportant details or avoid important questions just because they are scary to ask.
- Avoid successful conversations becoming formal interviews by asking fast, lightweight, and interesting questions.
- Polite, vague responses offer little actionable insight. Instead, ask open-ended questions that uncover pain points and validate your solution.
- Go to those who supported and believed in you, thank them, and apologize if necessary.
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12 Likes
Medium
2w
235
Swiggy Date Night Gifts: A Revolution in Romantic Dining
- Swiggy Date Night Gifts is a feature that aims to enhance romantic dining experiences.
- It offers convenient solutions for couples to add surprise gifts during their dates.
- This feature is currently in beta testing and is expected to launch in February.
- Swiggy aims to redefine how people celebrate love and togetherness with this innovative offering.
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14 Likes
Medium
2w
248
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Pinned Conversations in ChatGPT: A Vision for Streamlined Communication
- Pinned conversations in ChatGPT would allow users to prioritize and easily access important discussions.
- Users can customize their interaction space by pinning up to five critical conversations.
- This feature would simplify navigation and enhance the ability to manage multiple topics effectively.
- Pinned conversations could set a new standard for digital communication tools, revolutionizing AI interactions.
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14 Likes
Medium
2w
183
Image Credit: Medium
Navigating Success: Leveraging Google Maps for SMEs/MSMEs deliveries
- Google Maps could offer small businesses a solution for delivery tracking, reducing costs and complexity.
- Real-time delivery tracking through Google Maps' APIs can enhance transparency and reliability.
- Using Google Maps for route planning and delivery management can level the playing field for small businesses.
- Integration of delivery tracking into Google Maps could revolutionize business operations and customer service.
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11 Likes
Medium
2w
26
Image Credit: Medium
What Does a Product Manager Do? A Thorough Look at Today’s Most Dynamic Role
- Product managers are essential in delivering value to companies and users.
- They act as the customer's advocate and ensure that decisions reflect user needs.
- Product managers enhance collaboration through strong relationships and trust.
- They leverage tools to inform their decisions and anticipate market changes.
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