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Nawy’s GTM Strategy: Winning Real Estate with Speed, Trust, and Growth Loops

Nawy is a proptech platform addressing the challenges in real estate search by prioritizing verified listings, curated matches, and real-time agent activation.
Their GTM strategy focuses on speed, trust, and choice, catering to users' needs for quick responses, trustworthiness, and efficient search processes.
Key steps in Nawy's GTM execution include finding insightful user needs, targeting specific Ideal Customer Profiles (ICPs), building a comprehensive GTM stack, and incorporating growth loops for continuous engagement.
The article emphasizes the importance of aligning GTM with the product, tracking meaningful metrics, and iterating to enhance the user experience and overall success.

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Medium

238

I Was Tired of the Job Search Process, So I Built a Tool for People Like Me

The author shares their experience of feeling disheartened during the job search process despite having solid experience and preparation.
They decided to build a tool to help manage the job search process more effectively after facing challenges like disappearing roles and lack of responses.
The tool was not just a basic version but built with a focus on usefulness and making people’s lives easier, reflecting the author's product management mindset.
Building the tool gave the author a sense of empowerment and creativity during an uncertain job search, showcasing the ability to create even in challenging times.

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14 Likes

Medium

245

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Dates and estimates in Product development

Debate on whether agencies should hire product managers discussed over dinner with colleagues.
Tension highlighted between date-driven agency environment and iterative product development in discovering user needs.
Importance of estimates and dates in software development, challenges, and suggestions for improvement.
Committing to dates part of software development profession, importance of surfacing assumptions for learning.

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Medium

213

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The $30M Lesson: When Consulting Firms Try to Build Products

Consulting firms considering transitioning to product companies face challenges like organizational transformation.
Product companies prioritize the product over individuals, requiring a significant shift in mindset.
Building a successful product company involves restructuring the organization and focusing on recurring revenue.
The transition from services to products requires full commitment to avoid failure and underestimation.

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Medium

165

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The Hidden Economy: Why Nigeria’s Biggest Financial Opportunity Is Right Under Our Noses

Traditional credit scoring was never designed for Nigeria, where over 80 million adults are excluded from formal financial services.
Nigeria's underbanked population has built its own financial ecosystem processing billions of naira annually, showcasing sophisticated financial management skills.
Betting companies in Nigeria have been successful in building payment systems that work for ordinary Nigerians by meeting them where they are and designing transaction methods that suit their behavioral patterns.
Innovations such as fintech companies using mobile money transaction patterns for credit scoring and platforms digitizing traditional savings groups are emerging to cater to Nigeria's unique financial landscape.

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UX Design

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The hidden growth machine in Revolut Pay

I booked a flight to Porto with TAP Portugal and opted to pay with Revolut Pay.
Revolut Pay offers one-click checkout with RevPoints and discounts, creating loyalty and convenience.
Revolut's growth lever is evident with 98.5% checkout authorization rate and <10% cart abandonment.

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Medium

293

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Launching The Art of AI Product Development

The book "The Art of AI Product Development" is now available, offering insights on building successful AI products in an enterprise context.
The author, with 15 years of experience in AI product development, aims to guide teams through the challenges of creating AI products that deliver value and work beyond experimental stages.
The book provides practical advice based on real-world case studies from industries like finance, logistics, marketing, and enterprise software, emphasizing the importance of a structured approach to AI strategy and development.
It highlights the need for a competent and deliberate approach in AI development to succeed in a fast-paced environment where the margin for trial and error is narrow.

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Medium

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Case Study: ChopRite Customizing Meals, the Right Way

Chop-Rite is a meal customization platform that allows users to personalize their meals before ordering, from spice level to portion size, protein preference, and other options.
The platform aims to provide a seamless way for individuals to order food that aligns with their lifestyle, diet, and taste preferences.
The case study details the journey from concept to prototype, utilizing product management principles, design thinking, and tools like Jira and Confluence for structure and clarity.
The project focused on addressing the problem of people struggling to find food vendors who allow or honor customizations, with the case study outlining user research, feature brainstorming, user personas, wireframing, and tool usage for project management.

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Medium

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AI Product Management 101 — Section 3: Rapid Prototyping

Learning whether your idea is Series-A-worthy entails asking strategic questions related to data uniqueness, legal aspects, performance, economics, reliability, scale, and support.
A proof of concept (PoC) must achieve specific outcomes and undergo various stages like setting success metrics, acquiring validation data, adding monitoring, and stress testing edge cases.
Validation checks help identify failing ideas, leading to a structured Hypothesis → Change → Measure → Decide → Repeat approach in rapid AI prototyping.
The next section will focus on transforming a prototype into a production-ready system with GitOps, feature stores, CI/CD, and safeguards to prevent technical debt.

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Medium

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Why My Son’s Smile (and Your Product Metrics) Matter

Reinforcement plays a crucial role in shaping behavior and learning, as seen in a parent's interaction with their 8-month-old child making coo sounds.
Reinforcement involves learning from past experiences and responses, creating patterns and associations rather than reflective or strategic thinking.
While reinforcement can lead to fast feedback and valuable insights, it also carries the risk of promoting reactive behavior and superficial outcomes if not paired with intention and reflection.
The key is to balance short-term reinforcement with long-term goals, encouraging thoughtful decision-making and intentional actions for both building intelligent systems and nurturing individuals.

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22 Likes

Medium

417

Voice Is the New Data: How VocalLabs.ai Turns Conversations into Business Intelligence

VocalLabs.ai helps businesses extract valuable insights from voice conversations by analyzing tone, hesitation, and emotional cues.
The platform provides real-time feedback on customer sentiments, auto-summarizes conversations, tags key themes, and highlights action points.
It focuses on coaching teams to improve without blaming individuals, fostering trust and understanding in every interaction.
VocalLabs.ai distinguishes itself by offering meaningful insights from voice data, helping users identify patterns, tone shifts, and conversation dynamics.

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25 Likes

Medium

204

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Want More Focus? Try Thinking Like a Product Manager

The 'Now, Next, Later' technique, commonly used by product managers, can be applied to personal life for immediate impact.
The approach involves creating three columns on a whiteboard labeled 'Now, Next, Later' to prioritize tasks or projects without setting specific dates.
This method helps in organizing tasks, prioritizing effectively, and facilitating collaborative discussions in teams.
The 'Now, Next, Later' approach can be adapted to personal projects like house improvements or learning new skills, offering a simple yet impactful way to manage high-profile projects or learning priorities.

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Medium

134

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Muscle Memory vs. Modern Design

Word choices and familiarity can significantly impact user experience, as seen in a personal anecdote at an airport where a sign for a restroom caused confusion due to the use of 'Toilet' instead of 'Restroom'.
This experience highlights the importance of consistency in design elements that users have become accustomed to, as even minor changes can disrupt their flow and lead to friction.
Product leaders are urged to consider the power of word choices, labels, buttons, and icons, as altering familiar elements can hinder user experience by affecting established mental models.
James Clear's theory from 'Atomic Habits' is referenced, emphasizing how users develop habits based on cues, responses, and rewards, which underscores the significance of maintaining consistency in digital products.

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Link In Bio

435

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My favorite account is a library in Ohio

Library Social showcases creativity and humor through various library social media accounts.
Grayson Kelly, Digital Storyteller Specialist, shares insights on successful social media strategies.
Library's engaging Reels and insightful graphics contribute to building a strong online community.

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25 Likes

Medium

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Every Product Manager with Tech Users Just Got the Same Memo: Ship an MCP Tool (Consumer PMs Are…

MCP (Model Context Protocol) has launched as a standard protocol for AI tools, simplifying integrations and making them interoperable.
Product managers are realizing that building custom AI assistants may not be sustainable as users prefer the convenience of using a single AI assistant for various tasks.
The future trend is predicted to lead to a mass migration towards MCP tools, resulting in companies abandoning custom AI assistants and facing significant write-offs.
The recommended decision framework suggests building MCP tools for B2B tech and planning MCP integrations for consumer products, while engineers are advised to push back on custom AI assistant projects.

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