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How to Build a Simple Educational Funnel Using Your Personal Brand

A funnel is a process that leads someone toward a sale by offering increasingly expensive products.
To create an Educational Funnel with your personal brand, you need to attract customers, filter serious prospects, and sell your highest ticket offer.
The 3-step Educational Funnel consists of starting with a value-packed newsletter, introducing a high-ticket offer through email education, and offering a downsell for those not ready for the high-ticket option.
By educating, building trust, and letting the funnel do the selling, this system avoids feeling overly salesy and instead focuses on providing value and meeting customer needs.

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Medium

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The Release Cycle in the Software Industry

The release cycle ensures efficient and secure delivery of software.
Technical Project Managers need to understand engineering workflows, stakeholder collaboration, risk mitigation, and continuous improvement.
The release cycle involves stages like development, testing, deployment, and maintenance of software updates.
It also includes risk assessment, compliance checks, rollback strategies, and real-time monitoring.

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Medium

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AI Won’t Steal Your PM Job, But It Might Be Your Best Friend

Deeper product research: AI can process market trends, competitor analysis, and customer feedback at scale.
Faster design iterations: AI-generated wireframes, user flows, and usability testing insights can speed up design cycles.
Crystal-clear PRDs: AI can help organize scattered ideas into clear and structured product requirement documents (PRDs).
Automating the busywork: AI can free up time for product managers by summarizing customer calls and drafting meeting notes.

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Medium

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Positioning: Why Most Brands Fail (And How to Win)

Many companies believe that great products sell themselves, but this is a costly mistake.
Understanding the true meaning of positioning is crucial for success.
Most brands fail to grasp effective positioning, even experienced marketers struggle with it.
Positioning is not about the product itself, but rather about how it fits into the customer's mind and relates to competitors.

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Medium

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A New Way to See Misalignment Before It Hurts You

Making deliberate choices when switching industries, companies, or roles can provide deeper insight and unique perspectives.
Organizations are facing increasing pressure due to rapid market shifts, evolving consumer expectations, and technological advancements.
Despite having powerful tools like Agile and Lean methodologies, many teams still struggle with reactive problem-solving and conflicting approaches.
Issues like unclear company strategy, value mismatches within teams, and poor decision-making processes are common in organizations.
Misalignment often occurs when business goals are not effectively translated into departmental or team-level plans.
The Systems Edge is a strategic lens and diagnostic mindset that helps detect misalignment early and understand how decisions impact different functions.
The Systems Edge emphasizes the importance of systems thinking in planning to prevent interdepartmental disconnects in organizations.
Leadership plays a central role in maintaining alignment within organizations, as leaders often focus on their own domains without considering system-wide implications.
The Foresight Radar is a diagnostic tool that helps surface cross-functional dependencies and highlights where proactive alignment efforts are needed.
By using frameworks like OKRs, Jobs To Be Done, Lean Startup, and Agile in conjunction with The Systems Edge, teams can improve coordination and prevent misalignment.

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Medium

406

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Want to Win? Look to Your Customer

Put your customer at the center of everything you do.
Understand what the customer actually values and the outcomes they are looking to achieve.
Engage with your customers, listen to their stories, and understand their pain points.
Ensure that innovation is grounded in real customer needs and genuine market demand.

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Medium

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What the Ansoff Growth Matrix Is and How to Use It | Albato

The Ansoff Growth Matrix, invented by Igor Ansoff, aids in assessing risks and opportunities in business growth strategies.
It divides into four sections representing various growth paths, each with increasing risk levels.
The matrix can be used in conjunction with tools like PEST analysis and Five Forces to plan effectively.
Market penetration involves selling more in existing markets, exemplified by Amazon advancing in e-commerce.
Market development aims at entering new markets, like Wix's humorously handled situation in Germany.
Product development strategy focuses on creating new products, as seen in the SaaS industry with enhanced integrations.
Diversification entails introducing new products in new markets to reduce dependence on existing revenue sources.
Google's diversified portfolio showcases the benefits of expanding into various areas to lessen reliance on one revenue stream.
Using the Ansoff Growth Matrix in strategic planning involves analyzing current standing, mapping growth opportunities, and creating implementation plans.
Implementation plans should include specific goals, timelines, resources allocation, and performance metrics for effective execution.

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Producttalk

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Understanding Web APIs: What They Are and How They Work

An API (Application Programming Interface) is a way for code to interact with other code, allowing programmers to communicate with different services.
APIs enable automation of tasks like creating calendar events programmatically, improving efficiency and reducing manual work.
REST APIs, based on HTTP, are the most common standard where developers can send and request data using HTTP methods.
HTTP defines client-server communication through requests with methods like GET, POST, PUT, PATCH, and DELETE.
HTTP responses include status codes like 200 OK or 404 Not Found, indicating success or errors in executing requests.
API endpoints determine resource interactions, supporting HTTP methods for actions like GET, POST, DELETE, and more.
API documentation includes resource schemas that detail required fields, enabling developers to interact with resources effectively.
Authentication in APIs ensures secure access to resources by validating user credentials sent in request headers.
OAuth authentication standard allows developers to access APIs on behalf of end users, ensuring secure and authorized interactions.
Upcoming articles will address common usability issues with APIs like inaccurate documentation, insufficient endpoint coverage, and confusing error codes.

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Medium

Understanding AI Agents Without the Headache: A Step-by-Step for Product Thinkers

AI agents are capable of performing tasks based on user prompts.
AI agents consist of multiple components such as LLM, RAG, tools, and memory.
LangChain is a framework that ties all the building blocks together to create powerful AI agents.
With the right mindset, tools, and prompt design, anyone can build their own AI agent.

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Medium

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The Unseen Orchestrator

The project, initiated in January, might encounter delays, but you guided the team and maintained momentum during the Lead PM’s absence in February.
Upon the Lead PM’s return, your efforts were viewed as overstepping, overshadowed by the Lead PM's resumption of position.
The experience reflects being an unsung hero, exemplifying servant leadership that seeks a greater purpose than oneself.
Moving forward, it is suggested to initiate an open dialogue with the Lead PM to foster understanding and strengthen the working relationship.

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Medium

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From prototypes to personalization

During the initial phase of Envision Glasses, different interface concepts were tested in prototypes and user feedback was gathered.
Based on user feedback, a 'Favorites' feature was introduced in Envision Glasses version 1.3 to provide quick access to frequently used functions.
Envision Glasses version 1.6 introduced Voice Commands to enable hands-free operation and immediate access to specific functions.
The development of the 'More features' menu allowed users to customize the main menu and organize additional tools for a simplified navigation experience.

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Kraken

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Introducing chart trading on Kraken Desktop

Kraken Desktop introduces chart trading, providing convenience and tactical advantages for traders.
Chart trading allows real-time visualization and quick identification of trading opportunities.
Traders can place orders directly on the chart, without switching between tabs, for faster reactions in volatile markets.
Kraken Desktop now supports three methods to place a trade: order tickets, ladder trading, and chart trading.

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Medium

Chapters & Roadmaps: Key Product Management Concepts That Changed How I Think

Product Management is about building narratives with products, understanding its core elements, and delivering value to users.
Minimum Viable Product (MVP) is the simplest version of a product that validates ideas before scaling.
User personas help understand users' goals, behaviors, and pain points.
Product roadmap aligns business goals with product development, adapting based on market trends and user feedback.
Agile Product Development embraces flexibility, iteration, and continuous feedback.
Product analytics tracks user engagement, retention metrics, and conversion rates to drive data-driven decisions.

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Medium

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Everyone’s an AI Company Now

The current AI fervor isn't entirely unfounded with recent breakthroughs in large language models and generative AI.
However, the increasing availability of AI platforms and tools has led to AI-washing, where the label of AI is attached to ordinary features to make them appear extraordinary.
The mislabeling of basic features as agentic AI dilutes the genuine transformative potential of AI into a marketing gimmick.
True agentic AI is proactive, capable of understanding goals, making decisions, and taking actions to achieve objectives.

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Logrocket

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What does keeping the lights on (KTLO) mean?

KTLO, which stands for “keeping the lights on,” is about maintaining a business's core services and operations.
KTLO in product management involves ongoing efforts to support a digital product's functionality.
It covers aspects like bugs, maintenance, and technical debt to ensure users benefit from the product.
KTLO activities include customer support, system maintenance, data management, and bug fixing.
KTLO is crucial in various contexts like project management and IT operations to maintain infrastructure.
Balancing KTLO with innovation is a challenge for product managers, who need to focus on both product maintenance and new opportunities.
Strategies to balance KTLO include dividing tasks, dedicating team members, allocating specific time, and minimizing tech debt.
Reducing KTLO work involves practices like solid test coverage, managing tech debt, and encouraging code improvements.
Maintaining a separate KTLO budget can aid in resource allocation and strategic planning.
Product managers should focus on objectives rather than prescriptive feature roadmaps to minimize KTLO and achieve strategic goals.

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