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How I Solved a Billion-Rupee Problem in Quick Commerce with Super.Money

The case study explores how a recurring grocery ordering experience was designed for Flipkart using UPI Autopay rails.
Over two-thirds of all e-grocery orders in India in 2024 came from quick commerce platforms, indicating significant growth.
The online grocery market in India is projected to grow at a CAGR of 44.9% through 2030, with a focus on user preferences and convenience.
The strategy involved utilizing Super.Money's UPI Autopay for variable recurring payments to offer convenience, flexibility, and VIP treatment to recurring users.

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One App. All the Meat. Redefining Licious for India

Former Head of Design at Licious, Dhaneesh Jameson, reflects on his early explorations for the company.
Challenges included changing the perception of expensiveness and leveraging pricing-elasticity levers.
Building trust through product-market fit, brand loyalty, quality, and service were highlighted.
The focus on retail design insights, personalization, community engagement, and product listing improvements were discussed.

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Medium

341

Revolutionizing Branding: How BrandForge AI Automates Brand Building and Marketing

BrandForge AI offers AI-powered content creation and automation to maintain brand consistency across all channels.
The platform enables automated image generation for visually appealing brand assets and streamlined campaign management for effective marketing.
AI insights from BrandForge AI help enhance brand strategy by identifying key attributes, understanding the target audience, and optimizing campaigns.
BrandForge AI integrates seamlessly with existing marketing tech stacks, providing a comprehensive solution for brand building and marketing.

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Medium

250

The importance of thinking by writing (stuff down)

Building a Second Brain by Tiago Forte emphasizes the importance of capturing ideas effectively by writing them down.
Cognitive load, the capacity our brain uses to solve problems, is crucial, and managing it can lead to better problem-solving, reduced stress, and increased focus.
The book explores distributed cognition, spreading cognitive load to external mediums like pen and paper, which can enhance problem-solving by reducing mental burden.
The PARA method suggested in the book helps organize notes into four folders, making it easier to manage and refer back to ideas efficiently.

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Medium

385

How Notion Can Be Your Mind’s Quiet Place

Notion, known for its customizable and versatile features, is being described as cluttered and chaotic by some users.
A proposed feature called Focus Mode aims to create a minimal workspace in Notion, helping users focus on the most relevant tasks for a set period of time.
Focus Mode eliminates distractions like sidebars and backlogs, providing users with a calm and minimal environment for deep work.
This feature highlights the importance of intentional focus and context, positioning Notion as a tool that promotes concentration and clarity.

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Medium

204

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voice-first revolution:how vocallabs.ai is reshaping customer experience with AI

Vocallabs.ai is an AI-powered voice automation platform that helps businesses automate and analyze customer calls, providing insights and personalized interactions.
Voice data is considered a powerful asset due to its emotional-rich and deeply personal nature which can offer businesses a competitive edge.
Vocallabs.ai stands out with AI voice agents mimicking human conversation, customizable call workflows, and deep call analytics, setting it apart from other transcription-focused tools.
The use of Vocallabs.ai across industries highlights the growing importance of voice technology in reshaping customer experiences and enabling proactive growth strategies.

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Medium

312

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What to Think About Before Committing to an AI Project

Before committing to an AI project, it is crucial to have a clear understanding of the purpose and desired outcomes.
AI can be either a time-saver or a potential source of unfulfilled promises, emphasizing the importance of careful planning.
Consider the potential impact on resources such as time, budget, and personnel before diving into an AI project.
Define success metrics upfront to gauge the effectiveness of the AI project and ensure alignment with the overall goals.

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Medium

359

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Light, Heat, and the Signals from Distant Objects

Product Managers are trained to pay attention to bright and hot signals that flash and sizzle, but important signals can also come from farther out in twilight, fainter and cooler, yet ripe with insights.
Twilight is described as the threshold between day and night where visibility fades, and perception changes, with civil, nautical, and astronomical twilight representing different levels of clarity and insight accessibility.
In civil twilight, signals are well-lit and easy to parse like KPIs and user feedback, while nautical twilight brings blurrier shapes necessitating tools for comparison and triangulation of signals.
Astronomical twilight represents the edge of darkness where early indicators or 'dark signals' emerge, requiring a keen eye to identify subtle shifts indicating potential product changes.

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Medium

225

From Ambitious Booking Feature to Focused Place Discovery: A Product Journey

The backend system for managing bookings used four numbered statuses based on boolean conditions, leading to chaos and manual tasks for businesses.
Airbnb's model, where hosts define their inventory and guests choose from available options, provides clarity and simplicity.
The emphasis on place discovery over the over-engineered booking feature is seen as a shift towards a more streamlined approach.
The focus now is on making place discovery seamless, personal, and human-centered, acknowledging the importance of simplicity and clarity in enhancing user experience.

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Medium

311

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Fixing the Feed: My Playbook to Reignite Twitter (X)’s Growth Engine

The article discusses the need to overhaul Twitter's growth strategy beyond just changing algorithms.
It identifies key user desires such as discovering trending content, gaining visibility, staying relevant, and ensuring ROI on campaigns.
Proposed solutions include improving recommendation algorithms, creating a smarter 'For You' feed, and emphasizing meaningful retweets.
The focus is on deepening user engagement and providing real value to retain users, rather than solely aiming for virality.

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Medium

168

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Consumer Behaviour in Video Games

Consumer behavior in video games is shaped by factors like reward systems and personalization, driving monetary transactions.
Players are willing to pay for limited edition skins and avatars, showing the increasing value of digital items in today's world.
The lockdown restrictions in 2020 significantly increased both the time and money spent on in-game purchases.
With the potential rise in accessibility of VR headsets, the trend of spending in video games may continue to surge in the future.

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The ultimate list of 35 Product Management Interview Question

Preparing for product management interviews requires practice with various question types.
Curated collection of AI-powered practice scenarios can help in covering essential PM interview categories.
Different categories include product design, strategy, analytical, execution, technical, and behavioral questions.
Deeper technical preparation is recommended with comprehensive collections, and additional learning resources are available on a YouTube playlist.

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Medium

259

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The Power of Storytelling in Product Management

Product management involves addressing various needs and priorities from users, engineers, designers, and stakeholders.
Facts can inform decisions, but storytelling is essential to inspire action.
Product managers need to be effective storytellers to ensure a clear understanding and alignment across teams.
Storytelling plays a crucial role in explaining complex product decisions and avoiding silos in work.

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Medium

279

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AI Is Still in Its Command Line Phase — We Need to Move to Interfaces…

AI is currently in a command-line phase, limiting accessibility to tech-savvy individuals.
Comparison drawn to historical shift from command-line to user-friendly interfaces for broader access.
Generative AI tools like ChatGPT, Midjourney need intuitive visual interfaces for wider adoption.
Current prompts are limiting for creativity; UI should allow for precision and refinements.
Evolution from command-line to intuitive interfaces essential for AI mainstream accessibility and usability.

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Medium

350

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Do Product Managers Need Domain Expertise? Why Being a Generic PM Still Works

Product Managers can excel without deep domain expertise as core product skills like discovery, prioritization, and customer empathy are more crucial.
In AI, PMs need to orchestrate teams effectively, understand AI basics, and facilitate discussions without requiring a deep technical background.
Having foundational AI literacy and the ability to connect diverse fields are more important for AI Product Managers than specialized domain knowledge.
Cross-disciplinary agility and the knack for asking essential questions are key traits for successful AI Product Managers, making adaptability more valuable than specialization.

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