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Build A Customer Journey with dbt Part 2

The goal of this model is to compile key user events and behaviors into a single, clean dataset.
This model combines data from several sources and applies transformations to ensure it’s clean and reliable.
The model tells a story about each user, from signup to their first payment, building a timeline of their journey.
The customer_journey model ties together all stages of the user journey into a single, actionable view.

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iPod Journey.

The iPod was introduced in October 2001 as a revolutionary portable music player.
Wider adoption and market expansion from 2004 to 2007 due to product improvements and price reductions.
The iPod reached peak popularity and became mainstream from 2008 to 2010, but faced competition from smartphones and streaming services.
From 2011 onwards, declining sales due to the shift towards smartphones and streaming services, leading to product discontinuations.

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Why Product Managers Are the Quarterbacks of the Business World

Without a clear vision, teams can experience confusion, misaligned priorities, and stagnation. An inspiring vision creates alignment and drives collective action.
Your ability to remain composed can make the difference between turning a challenge into an opportunity or letting it derail your efforts.
The speed and decisiveness of your choices are critical for momentum and morale.
Explore actionable strategies for product managers in the book 'Be the Quarterback of Product Management' to lead your team to victory.

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The Journey of a Product: Understanding the Product Lifecycle

The product lifecycle consists of four stages: Introduction, Growth, Maturity, and Decline.
During the Introduction Stage, companies focus on marketing and distribution to introduce the product to potential customers.
In the Growth Stage, sales skyrocket, and companies expand their product lines and marketing campaigns to meet growing demand.
The Maturity Stage is a time of stabilization, where sales growth slows and companies focus on cost optimization and diversification.
In the Decline Stage, sales and market share shrink, and companies need to manage inventory and make strategic decisions for the future.

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The Product Roadmap: A Strategic Guide or a Cage?

Product teams often face a tension between prioritizing bold, innovative leaps or steady, incremental progress.
The roadmap can be viewed as a commitment or a hypothesis, balancing reliability with adaptability.
Externally, roadmaps manage customer, partner, and investor expectations, but transparency can have drawbacks.
Cultivating an organizational culture that embraces uncertainty and values adaptability is crucial for navigating product development.

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Ask the Community: What Do You Do When You Inherit a Giant Product Backlog?

Inheriting a product backlog can mean you're faced with hundreds of entries, and deciding what to do with them can be overwhelming.
Opinions range from throwing them in the trash to treating them as a source of customer feedback, leading to a lively discussion in the Continuous Discovery Habits community.
Many members of the community recommend anchoring your review of the backlog to your current context and asking predecessors or team members for their opinion.
Amanda Wernicke, a product manager at Convo, recommends starting with a product outcome to identify which backlog items will help you achieve that outcome.
Lucy Spence, Senior Technical Product Manager at Octopus Deploy, suggests using AI solutions like Dovetail or Google to summarize key themes and save time.
Teresa Torres recommends differentiating between using the backlog as a historical record and identifying what to work on next.
She suggests referencing the backlog when setting outcomes and searching for related items when choosing a target opportunity.
Generative AI solutions like ChatGPT or Claude can also be helpful in understanding what's in the backlog, but iterations on the prompt may be necessary.
Questions like what to do with an inherited product backlog are frequently tackled in the Continuous Discovery Habits Community.
Joining the community provides a safe space to share challenges and get feedback from like-minded peers.

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Building a Powerful and Attractive Employer Brand with Strategic PR

Your employer brand is the reputation your company holds as a place to work.
To build an attractive employer brand, position your leadership team as industry thought leaders.
Utilize social media to showcase your company's work environment and community involvement.
Partner with a PR firm like 9-FigureMedia to enhance your employer branding efforts.

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Real-world examples of value-based pricing strategies

Value-based pricing is all about using the perceived value, often also referred to as willingness-to-pay of your customers.
There are three main ways to define a price point: Cost-based, Competitor-based, and Value-based.
Value-based pricing is often confused with Outcome-based pricing.
Examples of companies utilizing the value-based pricing strategy for software product are Notion, Slack, Airtable and Zapier.
Revenue maximization, maximizing user growth and customer-centricity are the three essential benefits of implementing value-based pricing.
To implement value-based pricing, product development organizations should gain an understanding of which features/customers value the most and the willingness to pay.
Then, they should conduct a price sensitivity analysis for each feature of their product.
After that, they need to create a packaging matrix to analyze which feature is most important.
For complex products, organizations need to conduct a price sensitivity analysis again for the features that land on the top-right corner.
Regardless of how your price scales, value-based pricing is the most efficient way to set a price point that’s right for both you and your customers.

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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk

Using thoughtful pricing and packaging can be a strategic tool for your SaaS product that enhances growth, revenue, and customer satisfaction.
Value metric, terms and conditions, flexible licensing programs, and product bundling are some of the factors that should be considered while updating your SaaS product pricing.
It is advised to evolve your pricing strategy over time and align it with the outcome you intend to achieve.
Janie Lee, Head of Product at Loom, shared that experimentation is important for meeting business objectives, but de-risking your own mindset for risk tolerance is necessary as experiments can fail often.
Packaging segmentation is crucial as different customer segments have different willingness for price points and value realization which can play a key role in selling bundled up suites.
It is important to demonstrate the value associated with price increases through appropriate messaging to ensure customers experience the product improvement that justifies pricing.
Pricing and packaging should be thought about throughout the year, but changes should be made depending on the market and the pace at which it is changing.
Finally, key principles of pricing experiments include keeping it simple, being customer-friendly, and ensuring cross-functional alignment.
The overall success of a SaaS product depends on aligning pricing and packaging with the intended outcome, and value exchange.
Pricing becomes a product feature, which changes customer behavior, and it should be evolved over time as any other product feature to achieve desired business objectives.

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Medium

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In the Search for the Next Big Thing

The search for the next big thing is always a challenge, but keeping an eye on what is just now possible through new technologies can help lead the way.
Startup teams should be curious about new tech advancements and be able to balance the novelty of what is just now possible against the need for familiarity that customers crave.
New business models can also be created, not just new technologies, helping companies gain a competitive edge and attract new customers.
The concept of MAYA, coined by Raymond Loewy, could provide balance - it means creating something that is the most advanced yet acceptable.
The dilemma between what is possible and familiarity shouldn't be overlooked.
Product discovery techniques and design tools are essential to help understand customer needs and expectations, as consumer behavior is key to unlocking the next big thing.
Finding new solutions involves creating a blank canvas of opportunity, then connecting them to the cutting-edge of enabling tech - this takes a strong product team and relentless founders.
The search for the next big thing is ongoing, and the most successful businesses often rely on teamwork between tech and product teams.
Being aware of the relevant problems faced by customers is an essential part of unlocking what lies ahead - entrepreneurs should be curious, insightful and focused on the future.
Creating familiar surprises that help balance existing needs with customers' thirst for the new can help startups and established businesses alike stay ahead of the curve.

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The secret life of AI operators

An AI model processes input and produces an output in discrete steps, making it closer to a toaster than a living organism.
AI models only produce probabilistic outputs that require software engineers to select the most desirable result.
Agentic workflows allow for the integration of generative AI into program logic diagrams, but it still requires human feedback and guidance.
AI will remain dependent on humans to understand what a 'good' output is for the foreseeable future.
The interface of an AI product is important for human operators to efficiently operate the model.
Successful AI implementations focus on designing a human-AI partnership rather than seeking to fully eliminate human operators.
AI products require an explicit operator strategy, including whether operators will be remote employees, on-site staff, end users, or a combination of all three.
A more nuanced understanding of the human-AI collaboration is necessary, and the myth of fully autonomous AI systems needs to be dispelled.
Quantifying quality for machines is the next great frontier and is critical to creating AGI.
Judging from how humans don’t agree on 'good' or 'bad', AI products will still require human operators in the foreseeable future.

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Medium

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Amara’s Prophecy: The Product Management Evolution with AI

AI is expected to have long-term impacts on Product Management, transforming the role entirely.
AI automates tasks that once took hours or days, leading to the evolution of Product Management.
Similar to the shift in the architectural design industry with the rise of CAD software, Product Managers must adapt to the changing landscape.
AI can assist with various tasks, but it cannot replace the unique qualities of human Product Managers.

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Lego releases toy figures with sunflower lanyards to represent hidden disabilities

Lego has released its first minifigures with Hidden Disabilities Sunflower lanyards.
The lanyards indicate non-visible conditions like autism or dementia.
Lego collaborated with the UK-based Hidden Disabilities Sunflower initiative.
The aim is to raise awareness and create conversation around hidden disabilities.

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Medium

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the ultimate guide on how to make easy money online!

Understanding easy money online involves finding convenient and flexible ways to earn income through various online platforms.
Identify your skills, target a niche market, and consider affiliate marketing as popular methods to make easy money online.
Different ways to make money online include freelancing, participating in online surveys, and working as a virtual assistant.
Blogging and affiliate marketing offer accessible ways to monetize your interests and promote relevant products to your audience.
Tips for successfully making easy money online include leveraging your skills and interests, researching profitable niches, starting small and scaling gradually, using reputable platforms, and being consistent and patient.

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Medium

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20 Ways to Boost Your Income in 2025

In 2025, individuals will have various routes to bring in cash, keeping in mind that 95% of workers’ salaries must keep up with the rise in living expenses by then.
Freelancing on Upwork, Fiverr, and Toptal are excellent starting points for those who are talented in writing, graphic design, coding, or digital marketing.
Creating and selling online courses through Workable or Udemy and sharing your knowledge is another excellent revenue stream.
Although blogging may seem outdated, with a niche focus and robust SEO strategy, it can be lucrative through affiliate marketing, ad placements, or sponsored content.
Dropshipping on platforms like Shopify and Oberlo can be an excellent way to sell products without holding inventory, as suppliers handle storage and shipping.
On platforms like Fundrise, you can pool funds with others to invest in properties passively.
Explore remote work opportunities that allow you to work from anywhere on sites like We Work From a Distance or Remote.co.
Start a YouTube channel and monetize it through ads, sponsorships, and affiliate marketing. Consistency and engagement are key to success.
Create and sell digital products like ebooks, templates, and printables on marketplaces like Etsy or Gumroad to reach potential buyers.
The demand for virtual assistants is on the rise, and tasks like scheduling, email management, and research are typically outsourced, making it an ideal job for organized people.

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